With WRA you get more than just another research company.  You get the technology that you would expect from a full service research organization.  You get a staff of over 40 full time employees and 275 trained interviewers.  More importantly, you get the level of service you need.  You get customization and flexibility.  We’ll work with you to design a study that best meets your needs from start to finish.

WHERE DO YOU WANT TO START?

 Needs assessment or RFP
 Research concept design
 Questionnaire development or review of an existing survey instrument
 CATI programming of your final survey

WHO DO YOU WANT TO INTERVIEW?

 Client-supplied lists (electronic or paper)
 State-of-the-art RDD sampling
 Targeted lists for efficiency

HOW DO YOU WANT YOUR DATA CAPTURED?

 Telephone interviewing using our 150 monitored lines
 Mail survey
 Focus groups at our state-of-the-art Omaha facility or elsewhere
 Internet or online survey
 Test panels
 Mystery shopping
 Specialized executive/in-depth personal interviewing
 In-store or mall intercepts

HOW DO YOU WANT YOUR DATA ANALYZED AND REPORTED?

 Data file to your specifications
 Cross-tabulations (Survey System, Wincross, SPSS)
 Advanced statistical analyses
 Summary tables, charts, graphics (PowerPoint, Excel, etc.)
 Verbatim transcriptions for open-ended items
 Executive summary or comprehensive report
 Customized database (FileMaker Pro, Access, etc.)

HOW DO YOU WANT YOUR DATA/REPORTS DELIVERED?

 Full color hard copy
 Electronic mail/data file transmission
 Remote access interactive web-based reporting
 In-person presentation