WRA brings a wealth of experience across a wide variety of industries. Working with companies from small “upstarts” to Fortune 500 firms, our senior staff has over 75 years of collective experience designing and conducting studies covering almost every imaginable topic and researchable objective. A few selected examples of areas where we have extensive experience and expertise are:

 Identify messages with maximum impact and evaluate the effectiveness of advertising and communications

 Monitor customer satisfaction and loyalty/post episodic measurement / phone mystery shopping

 Gauge and describe the market potential for new products or services

 Assess the importance of various factors on purchase intent

 Measure consumer awareness, preferences and behaviors

 Determine brand loyalty and brand/company positioning

 Monitor employee satisfaction

 Identify prospects and build prospect databases for business-to-business clients

Given each client’s specific objectives, WRA is able to draw from our vast experience to design research that will provide management with the information needed to make better, more informed decisions.

On the creative side of the research equation, WRA understands that there is more to satisfying clients than just reporting facts and figures.  It’s about people who not only understand but care about you and your business.  That is why the greatest measure of our success is the long-term client relationships we maintain.